As for Tell and Ask posts
For the holidays you want to hit, create what I call "social lubricant" posts: "Wishing you the warmth of the season this Christmas," "We appreciate all those who have served" for Veteran's Day, "Happy 4th of July," and so forth. When I count total posts, I disregard Social Lubricant posts. If you're planning sales based around any holiday, put those Sell posts together next. ("President's Day mattress sale - come in before the 22nd to get the best prices of the season!") I keep Sell posts to around 20% of all posts made. As for Tell and Ask posts, I try to keep each category to about 40% of the total posts (besides Social Lubricant posts), so that with Sell posts, you come up to 100% of all posts made. Since you'll probably want to trying to get new people to Like your Facebook page, don't be afraid of repeating Tell posts every once in a while. "Don't forget - click this link to join our email list, and g